YouTube Video Marketing – How To Make A Good YouTube Video In Five Simple Steps

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YouTube is the second largest search engine behind Google and over 35 hours of video is uploaded to this site every minute….yes I said every minute! Add to that 2 billion video views per day, and it is difficult to argue against incorporating YouTube video marketing into your online marketing strategy. But with that many uploads, how will you ever get found on You Tube?  Here is my five step guide on how to make a good YouTube video that will get ranked!

But the value in YouTube videos lies not only in being found on YouTube itself….Google also ranks relevant videos in it’s search results, and therein lies the true power of YouTube videos. In fact it can be easier to get ranked on page one of Google with a video than with a website!

Not only is a listing on page one of Google more than achievable, but add to that the fact that your YouTube video listing will stand out against the competion with it’s attached image. The advent of authorship markup is possibly going to diminish this advantage, but that’s a topic for another day. In any case, a ranking on page one of Google is always going to bring you traffic.

So, Here Is My 5 Step Guide On How To Make A Good YouTube Video….

1. Decide On Your Topic

Start by uncovering exactly what people are looking for. If you are stuck for ideas, check out what people are talking about on Facebook, Twitter, other Social Media sites or news sites for inspiration. Or find the most watched You Tube videos in your category for the day by clicking on ‘browse’. ‘How to…’ videos will usually do well if they are on topic.

2. Do Your Keyword Research

Having decided on a topic, go and do your keyword research. Google Keyword Tool is a free tool that will help you find keywords that you have a good chance of ranking for, or you can of course use one of the many paid tools, such as Market Samurai, MicroNicheFinder or SECockpit.

2. Content

The value of a video is in the content, not the production. Make sure your content delivers on what the title promises and remember your video does not need to look like it has been professionally crafted or be overly slick. In fact, people on YouTube respond better to real people than they do polished professional performances.

3. Crafting Your Video

Having said that, here are some tips on how to create videos that people will want to watch.

1.  First of all your content should be either entertaining, educational or enlightening …it needs to be engaging and hold people’s attention.
2.  Keep your videos short...2-3 minutes is a good length, unless it is a tutorial, in which case it can be much longer.
3.  Edit your videos…the more the better. Each time you ‘cut’ the video, you re-engage your viewers, thus lengthening their attention span.
4.  Add music
5.  Give your viewers something to look at other than just your shoulder/face shot…walk around or add photos or a slideshow, or include a screenshare if appropriate.
6.  Be engaging. Talk to your viewers, not down to them…in other words talk to them at the same level and ask them for comments or their opinions, or ask them what type of content they would like from you.
7.  Add a call to action overlay over the video….this looks like this….

9.  Animoto is a great tool for creating all kinds of videos, that can include slides, photos and short video clips. You can add music or voice and Animoto will do the rest.

4. How To Structure Your video

Having decided on your content, now is the time to structure your video. You only have a very short amount of time to capture your viewers’ attention, so the first few seconds of your video are crucial. If you fluff the opening, no-one will ever get as far as your content. Your video should be structured in three distinct parts…

•  An introduction or video trailer, which should introduce the content of your video…ie what your video is going to be about and tell your viewers why they need to keep watching.
• The content you promised in your introduction
• Your call to action which could be as simple as a request to ‘like’ your video or leave a comment, or you could direct them to a particular website.

5. Getting Your Videos Ranked

The following list is far from complete, but here are some things you can do to get your videos ranked….

1. Description Box: The first item in your description box should be the website you are trying to drive traffic to. This could be your blog or a sales page. After that, write a short and accurate description about your video’s content and, most importantly, include your keyword.

2. Add backlinks to your video. That is to say have other relevant sites linking to your video. You can start with your own blog or site. But article directories, such as Ezines can also provide useful backlinks. If you prefer to get someone else to do the backlinking work for you, go to http://fiverr.com. But make sure they are going to provide natural looking quality backlinks.

3. Get backlinks and comments on your Channel (as opposed to your video). These will help with the ranking of all of your videos across the board.

4. Get some dialog going in the comments of your video. Ask your viewers for comments or set up a small syndicating group that will comment on each other’s videos. Make sure you respond to comments.

5. Get a few video responses to your videos. Ask clients to give video testimonials or set up a reciprocal agreement with fellow online marketers to help each other out.

Your Next Step…

This 5 step guide should get you started with your video marketing, but if you really want to take it seriously and learn all the ins and outs of how to make a good YouTube video and more importantly, how to get it ranked in both YouTube and Google, then I highly recommend Lewis Howes’ and James Wedmore’s ‘Video Traffic Academy‘.

This course will guide you step by step through all that you need to know for successful video marketing. Lewis and James share some valuable free lessons in their video on their sales page, such as the three biggest mistakes people make with their YouTube marketing and they introduce their 3 Step System. It’s well worth watching, even if you have no interest in purchasing the course.

I hope you have enjoyed this post on YouTube marketing and how to make a good YouTube Video. As always, I welcome your comments and feedback in the comments section below and please do share if you liked the post. Don’t forget to check out Lewis’ and James’ video for more tips on video marketing.